01 · Find
Problem StoryConfidential marketing agency
The Manual Machine
A growing agency wanted more outbound.
The real problem was not finding leads.
It was personalising the same process for every prospect.
The real problem
High quality.High effort.Zero leverage.
Every personalised outreach required someone to repeat the same research, thinking and writing from scratch.
The quality wasn’t the problem.
The repetition was.
- 01Research company
- 02Understand the person
- 03Find relevance
- 04Write the first draft
- 05Personalise everything
- 06Repeat 100× per week
The intervention
The automated loop we built.
From hours of repetitive preparation to one connected workflow.
02 · Research
Company context, recent activity and relevant angles were gathered before anyone started writing.
Context · Signals · Relevance03 · Draft
Each lead arrived with a personalised first draft based on real context.
Personalisation · Drafting04 · Review
The team retained control of quality, approval and the actual conversation.
Human review · SendingSwipe to explore the workflow →
The impact
Accelerated outreach in half the time.
Hours of repetitive work recovered every week
One repeatable process
Instead of rebuilding the workflow differently for every lead
More consistent personalisation
Research and context were prepared systematically
Human review retained
The team approved quality before outreach was sent
What this project reinforced
Do not automate tasks.Automate repetition.
The system handled preparation. The team kept the judgement, quality control and conversations.
That is usually where our work begins.