This. Could. Be. A. Thing.

I've spent a decade inside organisations like Amazon, CRED, and Unacademy — and across 300+ brands spanning technology, beauty, retail, food, finance, wellness, and culture.

That includes work across names like Apple, Nokia, BlackBerry, GIVA, Flipkart, ITC, Dil Mil, HealthKart, Times Prime, Pepperfry, FreshToHome, Instamojo, and Slice. Basically: a lot of categories, a lot of audiences, and a lot of ways people decide to care.

My background also crosses pet content, fashion and apparel manufacturing, and founder-led experiments — which is why I'm good at translating messy, specific ideas into brands people understand.

Somewhere along the way I realised I enjoy the intersection of things that don't traditionally belong together. Strategy and instinct. Aesthetics and performance. Dogs and business plans.

I get bored easily — which is either a flaw or a superpower. It just means I'm always onto the next thing: learning it, breaking it, rebuilding it better. Lately that looks like AI-powered builds, content systems, and brands that feel like people.

I care about taste. I care about honesty. I care about things working and looking good while they do.

Also — two dogs. Objectively more interesting than most people I've met.

Projects are backed by a panel of specialists — designers, developers, ad strategists — brought in as needed. You get senior thinking across every discipline, and also one person wearing 7 hats.